Privacy Policy

Effective Date: 2 April 2026

Who We Are

Dog Breeder Pro B.V. (“we,” “our,” or “us”), registered in the Netherlands, develops and operates breeding management software:

• Dog Breeder Pro — available on web, iOS, and Android
• Cat Breeder Pro — available on web, iOS, and Android

These are collectively referred to as “the Service” or “our Services.”

We respect your privacy and are committed to protecting your personal information. This policy explains what information we collect, how we use it, and the choices available to you.

Privacy at a Glance

What we collect: Account info, pet and breeding records, contacts you store, usage data

Why we collect it: To provide our app features, improve our service, and provide support

Who we share with: Service providers only (hosting, analytics, payments) — never advertisers or data brokers

Your control: Delete your account, opt out of marketing, manage permissions

We don’t: Sell your data, track you across other apps, or collect advertising IDs

Information We Collect

We collect information to provide and improve our Services:

Information You Provide

Account Information: Name, email address, phone number, postal address

Payment Information: Credit card details and billing address. Important: Account registration and subscription payments are managed through our web platform only (not through the Apple App Store or Google Play Store). We never have access to your full credit card information. Payment data is collected and processed entirely by our secure payment processors (Stripe, PayPal, Braintree), not by us.

Profile Information: Photos, breeding records, and other content you choose to add

Animal Information: Pet details, pedigree and lineage data, DNA test results, color genetics, breed information

Animal Health Records: Veterinary records, health test results, vaccination records, medical history

Third-Party Authentication: When you sign in using Apple or Google, we receive basic account information including your name and email address. Apple users may choose to use a private relay email address instead of sharing their actual email.

Contacts You Store: Names, email addresses, phone numbers, and addresses of your clients, buyers, co-owners, veterinary contacts, and other people you add to your account

Communications: Support requests and feedback you send us

Information Collected Automatically

On Web (via browser):

• Device and browser information: IP address, device type, browser type and version, operating system
• Usage information: Pages viewed, referring URLs, features accessed, time spent, search queries
• Technical data: Performance metrics, error logs

On Mobile (iOS and Android apps):

Device Information:

• Device model and operating system version
• Screen size and resolution
• App version
• Device identifiers (randomly generated unique ID for your installation)

Important: We do NOT collect advertising identifiers (IDFA on iOS, AAID on Android).

Usage and Analytics:

• App interactions: Features used, buttons clicked, screens viewed
• Session data: Time spent in app, frequency of use
• Search queries within the app
• Custom events (e.g., when you add a pet or create a breeding record)

Technical and Diagnostic Data:

• Crash reports and error logs (collected automatically to improve app stability)
• App performance data (load times, responsiveness)
• IP address (used only for approximate location and security)

User-Specific Data (when you’re logged in):

• Email address (linked to your account)
• User preferences and settings
• Content you create (breeding records, photos, notes)

Mobile Permissions

Our mobile apps may request the following permissions:

Camera: To photograph pets and upload images

Photo Library: To select and upload pet photos from your device

Notifications: To send you reminders, updates, and alerts

You can manage these permissions through your device settings at any time. Denying these permissions may limit certain features but will not prevent you from using the core functionality of the app.

Analytics and Tracking Technologies

Analytics Service: We use PostHog for analytics to understand how our apps and websites are used. PostHog collects:

• The information listed in “Information Collected Automatically” above
• Your email address (when you’re logged in)
• Events you trigger in the app (like viewing a screen or creating a record)

Important: We do not use PostHog or any other service for cross-app tracking or targeted advertising. PostHog data is used solely to improve our products and understand how you use our features.

Cookies (Web Only): We use cookies, pixels, and similar technologies on our websites to:

• Keep you logged in
• Remember your preferences
• Understand how our platform is used
• Improve performance

On our website, we ask for your consent before setting non-essential cookies (such as analytics cookies). You can also disable cookies in your browser settings, though some features may not work as intended.

How We Use Your Information

We use the information we collect to:

• Provide and maintain the Service: Create accounts, enable features
• Process transactions: Handle payments and manage subscriptions (via our web platform)
• Communicate with you: Send service updates, respond to support requests, provide important notices
• Improve our products: Analyze usage patterns, fix bugs, develop new features
• Send notifications: Deliver push notifications for reminders, updates, and alerts (mobile apps only)
• Ensure security: Prevent fraud, protect against unauthorized access
• Comply with legal obligations: Meet regulatory requirements and respond to legal requests

Legal Basis for Processing (GDPR)

For users in the European Economic Area, UK, and Switzerland, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide our Services (account management, app functionality, payment processing)
• Legitimate Interests: Analytics, fraud prevention, security, product improvement (you can object to these purposes — see Your Rights and Choices)
• Consent: Marketing emails, optional features, non-essential cookies (you can withdraw consent anytime)
• Legal Obligations: Compliance with laws, responding to legal requests, tax and financial record-keeping requirements

Sharing of Information

We never sell your personal data.

We share information only in limited circumstances:

Service Providers

We work with trusted third-party providers who help us operate the Service:

Payment Processing:

• Stripe, PayPal, Braintree (process payments securely via our web platform; we never see your full credit card details)

Analytics:

• PostHog (helps us understand how our apps and websites are used)

Push Notifications (Mobile Apps):

• Firebase Cloud Messaging (delivers push notifications on Android)
• Apple Push Notification Service (delivers push notifications on iOS)

Authentication:

• Apple Sign In and Google Sign In (allow you to create an account and log in using your existing Apple or Google account)

We also work with third-party providers for email marketing, customer support, tax calculation, community forums, and cloud hosting. All providers are bound by strict confidentiality and data protection agreements and may only process information on our instructions. They cannot use your data for their own purposes.

Legal Requirements

We may disclose information if required by law, to:

• Respond to legal processes (subpoenas, court orders)
• Protect our legal rights or property
• Investigate fraud or security issues
• Protect the safety of users or the public

Business Transfers

If Dog Breeder Pro is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.

With Your Consent

We may share information with your explicit permission for other purposes.

No Data Brokering or Tracking

We do not:

• Sell your personal data to anyone
• Share your data with data brokers
• Share your data with advertising networks
• Link your data with data from other companies’ apps or websites for advertising or tracking purposes

International Data Transfers

Our users are located around the world, so information may be transferred to and stored in countries other than your own, including the Netherlands, the United States, and other locations where our service providers operate.

Legal Safeguards:

• We use Standard Contractual Clauses (SCCs) approved by the European Commission for transfers from the EEA, UK, and Switzerland
• We work with reputable service providers (AWS, Google Cloud, Stripe, Firebase, etc.) who implement appropriate technical and organizational safeguards to protect your data
• Data transferred outside your region is protected under appropriate legal frameworks and contractual protections

If you are in the EEA, UK, or Switzerland, you can request a copy of the safeguards we use by contacting support@dogbreederpro.com.

Data Retention and Security

How Long We Keep Your Data

We retain personal information only as long as necessary to:

• Provide the Service to you
• Comply with legal obligations
• Resolve disputes and enforce our agreements

Specific retention periods:

• Account data: Retained while your account exists. If you cancel your subscription, your account and data remain available in case you decide to resubscribe later.
• Payment records: Retained for 7 years to comply with tax and financial regulations.
• Security, audit, and abuse-prevention logs: Retained for up to 24 months.
• All other data: Support tickets, analytics, and backups are retained only as long as necessary and then deleted or anonymized.

When you delete your account, we will delete or anonymize your personal information within 90 days, except where we must retain it for legal or regulatory purposes.

How We Protect Your Data

We use appropriate technical and organizational measures to protect your information:

• Encryption: All data transmitted between your device and our servers is encrypted using industry-standard protocols
• Secure storage: Data is stored on secure servers with restricted access and regular security audits
• Access controls: Only authorized team members can access personal information
• Payment security: Payment information is processed by our secure payment partners (Stripe, PayPal, Braintree) and never stored on our servers
• Regular updates: We regularly update our security measures to address emerging threats

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law, typically within 72 hours of becoming aware of the breach.

Your Rights and Choices

Depending on where you live, you may have the following rights:

Access and Portability

• Access: Request a copy of your personal information
• Data Portability: Receive your data in a commonly used, machine-readable format (such as CSV or JSON) that you can transfer to another service

Correction and Deletion

• Correction: Update or correct inaccurate information in your account
• Deletion: Request deletion of your personal data (we will delete it within 90 days, subject to legal retention requirements)

Object and Restrict

• Right to Object: Object to our processing of your data based on legitimate interests (such as for analytics or product improvements). Contact us and we’ll work with you to address your concerns.
• Right to Restrict: Request that we temporarily limit how we use your data while we resolve a question or concern you have.

Withdraw Consent

• Change your mind about marketing emails or optional features at any time
• Note: We still need certain data to provide the Service (like your account information). If you delete essential data, you may not be able to use all features.

Automated Decision-Making

We do not make automated decisions that significantly affect you based solely on automated processing of your personal data.

Mobile-Specific Choices

• Push Notifications: Disable through your device settings or in-app preferences
• App Permissions: Manage camera and photo library access through device settings
• Analytics: Opt out by contacting support@dogbreederpro.com

How to Exercise Your Rights

To exercise any of these rights, contact us at support@dogbreederpro.com. We will respond within 30 days in accordance with applicable privacy laws.

Please include:

• Your name and email address associated with your account
• The specific right you wish to exercise
• Any details needed to verify your identity

File a Complaint

If you are located in the European Economic Area, United Kingdom, Switzerland, or South Africa, you may lodge a complaint with your local data protection authority if you believe your rights have been violated.

Netherlands (our location): Autoriteit Persoonsgegevens

App Privacy Details

This section explains how our data collection aligns with Apple App Store and Google Play Store privacy requirements.

Data We Collect

Based on App Store privacy categories, here’s what we collect:

*Crash and diagnostic data may be linked to your account when you’re logged in, but is anonymized when possible.

Note: Crash reports are collected automatically to improve app stability.

Data We Do NOT Collect

• Advertising identifiers (IDFA/AAID)
• Precise location (GPS coordinates)
• Health data (personal health data from Apple HealthKit, Google Health Connect, or similar device health frameworks — note: we do collect animal health records as described above, but no human health data)
• Financial info (credit cards are handled by payment processors only)
• Contacts from your address book
• Browsing history outside our app
• Messages or emails from your device
• Audio recordings (except if you contact support)

How We Use Your Data

Third-Party Access

The following third parties may access your data to provide services:

• PostHog: Usage data, email address, device info (for analytics only)
• Firebase/Apple Push: Device tokens (for push notifications only)
• Apple Sign In / Google Sign In: Name, email address (for authentication only; Apple users may use a private relay email)
• Stripe/PayPal/Braintree: Billing info (for payment processing via our web platform; we never see full card details)

We also use third-party providers for email marketing, customer support, tax calculation, community forums, and cloud hosting. None of these third parties use your data for their own advertising, tracking, or marketing purposes. They only process data on our instructions to provide the services listed.

Tracking

We do NOT track you.

Specifically:

• We do not link your data with data from other companies’ apps or websites for advertising or tracking purposes
• We do not share your data with advertising networks or data brokers
• We do not use your data for targeted advertising across other apps
• We do not collect advertising identifiers

Note: We may offer optional integrations with third-party services (e.g., genetic testing laboratories) that allow data to be exchanged between our Service and theirs to provide you with a better experience. These integrations only operate with your explicit consent and are described in the Service Providers section above. This is not tracking — it is a functional service you choose to use.

If you see a tracking permission prompt on iOS, it is NOT from our app — we never trigger this prompt because we don’t track users.

Your Privacy Choices

You control your data:

• Delete your account: All your data is deleted within 90 days
• Opt out of marketing: Unsubscribe from emails anytime
• Opt out of analytics: Contact support@dogbreederpro.com
• Manage permissions: Control camera and photo access in device settings
• Disable push notifications: Turn off in device settings or app preferences

Marketing Communications

We may send you promotional emails about new features, products, or services. You can opt out at any time by:

• Clicking the “unsubscribe” link in any email
• Contacting support@dogbreederpro.com

Please note that even if you opt out of marketing emails, we will still send you transactional messages related to your account and use of the Service.

Children’s Privacy

We do not knowingly collect personal information from children under 13 years old (or under 16 in the European Economic Area, where required by local law).

If we become aware that a child has provided us with personal data, we will delete it promptly. If you believe a child has provided us with information, please contact us at support@dogbreederpro.com.

Third-Party Links and Services

Our Service may contain links to third-party websites, apps, or services (e.g., social media, payment processors). This privacy policy does not apply to those third parties.

We are not responsible for the privacy practices of third-party services. Please review their privacy policies before providing them with any information.

Your Responsibilities

By using our Service, you confirm that:

• Any information you provide is accurate and complete
• You have the right to share the information with us
• You understand that providing certain information is voluntary, but some details are required to use the Service

If you provide information about other individuals (e.g., buyers, co-owners, veterinary contacts, or other people you add to your account), you are responsible for ensuring you have their permission to share their information with us and for informing them that their data is stored in our Service.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes:

• The updated policy will be posted on our website and in our apps
• The “Effective Date” at the top will be revised
• For material changes, we will notify you via email or through a prominent notice in the Service

Your continued use of the Service after changes take effect means you accept the revised policy.

Contact Us

If you have questions or concerns about this policy or how we handle your personal information, please contact us:

Dog Breeder Pro B.V. Keizerstraat 19 3512 EA Utrecht The Netherlands

Email: support@dogbreederpro.com

For privacy-specific inquiries, you may also reach us at the same email address, referencing “Privacy Request” in the subject line.

Region-Specific Information

EEA, UK, and Swiss users: Dog Breeder Pro B.V. is the data controller for your personal information under the GDPR. Our supervisory authority is the Autoriteit Persoonsgegevens (Dutch Data Protection Authority) — https://autoriteitpersoonsgegevens.nl/

California users: You have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of any “sale” of information (which we do not do).

South African users: You have rights under the Protection of Personal Information Act (POPIA). You may lodge a complaint with the Information Regulator.

All other regions: You may have additional privacy rights under local laws. Contact us at support@dogbreederpro.com to learn more.